Kindra
Health & Wellness2024About project
Kindra is a 16-page Framer Marketplace template designed for relationship DNA testing and personalised wellness businesses. The category required a design that bridged scientific credibility with emotional warmth, appealing to couples curious about compatibility insights. Instrument Serif and Satoshi were chosen as the type pairing, with burnt orange (#994B08) and cream (#F5F3EE) forming the core palette.
The approach
Kindra required a visual language that sat between clinical and lifestyle, communicating scientific credibility while remaining emotionally accessible. Instrument Serif was paired with Satoshi for a modern editorial feel. The burnt orange and cream palette gave the template warmth and distinction in a category that typically defaults to blue or green.
The outcome
Kindra launched as one of the most comprehensive templates in the portfolio at 16 pages, demonstrating the ability to design and build at scale while maintaining consistency across a large content structure. The template opened up a new niche in the Framer Marketplace.
